Goodman, J. David. "Now in Blogs, Product Placement."
The New York Times, Sunday, June 13, 2010, pg. 3.
NBC News at 5, Monday, June 14, 2010.
Sachdev, Ameet. "Blogger Eventually Cites Jackson Ties."
Chicago Tribune, Tuesday, June 15, 2010, pg. 19
All right, I know that only in the contorted randomness of my mind do these three things have any relationship. On the other hand, the connection really bothers me.
In 1976, I watched
Network, a really dark comedy that dealt with the trend toward changing television news from a reliable information source into another entertainment show. The "new" news showcased beautiful talking heads, brought in a live audience, featured a seer, introduced a segment "
Vox Populi" that gave poll results, and starred an insane, charismatic anchor who began every segment by shouting, "I'm mad as hell, and I'm not going to take it anymore."
Flash forward--and take a look at news websites and television newscasts. They invariably--with the possible exceptions of the seer and the mental status of the anchor--mirror all of the things that amused me with their sardonic impossibility in the movie. Stories are open to comment, a daily poll asking for opinion is featured, O'Reilley, Limbaugh, Olberman,
et.
al have obsessed fan clubs, and blogs are a featured link.
In the
Times article, an extraordinary number of Brooklyn blogs feature a reference to Absolut vodka. The reporter discovers that the bloggers have been paid for product placement. The second article from the
Tribune reports that a noted legal blogger for the
Huffington Post and frequent guest on Fox News had blogged that Jesse Jackson, Jr. was clearly blameless in the Blagovich senate seat for sale mess; it turns out she has a direct, financial link to Jesse Jackson, Sr. And, wow, on last night's local newscast, Ellen DeGeneres made a "spontaneous, unplanned" appearance right after the report on the Blagovich trial.
I really want to keep current on the affairs that matter in my world. I accept my responsibility for evaluating information. But what do I do when I can't rely on the good faith of others to accept and abide by the same ethical tenants?
The First Amendment grants absolute freedom of the press as one of the essential cornerstones to our social contract. But shouldn't there perhaps be some requirement of honesty and incorruptibility beyond libel and/or defamation?